WHAT WE DO
Reach the right people with a reason to respond.
We build advertising, search and content around the customers you want, planned together rather than separately, then refined against inquiry quality.
Paid advertising
- When you need it
- There is demand you are not capturing, or spend that is not producing the right inquiries.
- What you get
- Campaign structure, keyword and search-term management, audience targeting, ad creative, landing destinations, and regular performance reviews.
- How it helps
- Budget moves toward the searches and audiences that produce inquiries worth having.
Media planning and buying
- When you need it
- Reaching an audience that search alone will not find.
- What you get
- Programmatic and social buying, geo-fenced and contextual targeting, retargeting, and audience profiles built around the opportunity.
- How it helps
- You reach the people who matter in the places they already are, at a planned level of exposure. With partners, we also develop advertising opportunities across a major global hotel group’s guest Wi-Fi experience.
SEO and AI search visibility
- When you need it
- You are hard to find, or absent from the answers people now get from AI assistants.
- What you get
- Scoped findings, content priorities, and the technical implementation to go with them, site structure, local presence, titles and descriptions, and the markup underneath.
- How it helps
- People and the systems they search with can understand what your business does and who it serves.
Content and landing pages
- When you need it
- Traffic arrives but does not convert, or the page answers a different question from the one the visitor has.
- What you get
- Research-informed copy, campaign pages matched to the ad and the search, and a clear next step on each.
- How it helps
- The page meets the question the visitor actually arrived with.
Email and marketing automation
- When you need it
- Inquiries go cold, or the same follow-up is being sent by hand.
- What you get
- Template design and build, campaign management, and automated sequences tied to what someone did.
- How it helps
- Interest you already paid for gets followed up consistently.
SmartProspX.ai audience programs
- When you need it
- The opportunity is defined by place and behavior more than by keyword.
- What you get
- Location-based audience planning and activation, with data and media choices scoped to the audience, objectives and budget.
- How it helps
- Reach is built around who matters to your business and where they spend time.