Legal
The cases you want, not just more calls.
The challenge. Firms compete for the same cases, and most of their advertising says much the same thing. More inquiries is not the goal if the firm cannot take them on.
What we do here. Original audience research, paid advertising, SEO and AI search visibility, websites and measurement, run as one engagement, with inquiry quality rather than volume deciding where budget goes next.
Example. For one personal injury firm, our paid advertising strategy delivered higher-quality leads at a lower cost per click and cost per lead, with approximately 120 inquiries in a typical month, of which the client assessed 50 to 70 as qualified.
Explore the personal injury practice →
Automotive
Answer the barrier before you make the offer.
The challenge. Buyer behavior has moved faster than the retail model around it, and messaging is often built on assumptions about what buyers care about rather than what stops them.
What we do here. Audience research into how people acquire vehicles and what holds them back, then the messaging, campaign and measurement work that follows from it.
Example. Our electric vehicle research found the barriers were practical rather than ideological, and that buyers closest to a purchase were the least willing to buy online, which tells a brand where the showroom still earns its place and where digital does the work.
Read the automotive research →
Hospitality
Know which guests want technology, and which want a person.
The challenge. Hotels are asked to invest heavily in guest-facing technology without much evidence about which guests actually value it, and which would rather deal with someone.
What we do here. Guest research and audience understanding, media planning, and the practical delivery of advertising within hotel environments and guest touchpoints. With partners, we develop advertising opportunities across a major global hotel group’s guest Wi-Fi experience, connecting that inventory with media planning and advertiser demand.
Example. Across two guest studies we found the disagreement is about who delivers the service, not the service itself. Some guests want digital convenience, some want personal attention, and some want to choose by the moment.
Read the guest research →
Insurance
Decide who to reach before the budget is committed.
The challenge. Media spend is often committed before anyone has established which audience is worth reaching or what will matter to them.
What we do here. Audience research and media planning, examining motivations, activities and intent to inform targeting and message decisions ahead of a campaign.
Example. Audience research and media planning for RV and boat audiences, scoped to inform where budget should go and what the advertising should say.
Discuss insurance research and planning →
Healthcare and dental
Help a patient understand the decision in front of them.
The challenge. Someone considering a procedure usually has questions before they have an appointment. If the answers are hard to find, they do not make contact. They keep looking.
What we do here. Websites and marketing built around clear service information, questions answered plainly, and a path to inquiry that is obvious at the point someone is ready.
Example. Website and marketing work for periodontal and implant services, organized around the questions prospective patients ask before they get in touch.
Discuss patient acquisition →