CASE STUDY
Connecting advertisers with hotel guests at scale
Making hotel guest Wi-Fi touchpoints useful to advertisers means coordinating available placements, media planning and advertiser demand, while respecting the guest experience.
Our responsibility
ProspX.ai works with partners to develop advertising opportunities across a major global hotel group’s guest Wi-Fi experience. The network brings together video placements during Wi-Fi access and display advertising on the internet landing page. Our role connects the available inventory with media planning and advertiser opportunities.
Outcome
For advertisers, it creates an opportunity to reach travellers during their stay, turning hotel guest touchpoints into a practical advertising channel. The work demonstrates ProspX.ai’s ability to connect hospitality media opportunities with advertiser needs.