CASE STUDY
Paid search built around the cases a firm wants
A personal injury firm needs the inquiries it would actually take on, not simply more of them.
What ProspX.ai delivered
Campaign structure and search-term management, research-informed ad messaging, and landing pages matched to the search, coordinated as one engagement rather than separate workstreams.
What the advertising produced
Higher-quality leads at a lower cost per click and cost per lead. Inquiry quality, not volume, decides where budget goes next, and the client’s own assessment of each inquiry feeds that decision.
Result
Approximately 120 inquiries in a typical month, of which the client assessed 50 to 70 as qualified.