CASE STUDY
62 homes bought or sold in 12 months
Residential real estate is crowded, and relying on paid traffic alone can make growth expensive. The paid advertising strategy was built to change that, with search visibility and the website adding further ways to reach buyers and sellers.
ProspX.ai’s responsibility
The firm’s paid advertising strategy, its SEO, and the website optimization that supports both, coordinated as one effort rather than three separate workstreams.
What the advertising produced
Higher-quality leads at a lower cost per click and cost per lead. Targeting, search terms and the pages behind the ads were set against the business the firm actually wanted, so spend moved toward the searches that produced it rather than the ones that merely produced traffic.
Why the rest matters
Search visibility the firm owns and a website that answers what a buyer or seller arrived with are further ways to attract qualified prospects, so growth does not rest on the advertising budget alone.
Result
In one 12-month period, 62 homes were bought or sold through the firm. The inquiries the work produced were well matched to the business the firm wanted, and converted strongly.