CASE STUDY
Higher-quality leads at a lower cost per click and cost per lead
For a residential cleaning company, relying on paid traffic alone can make growth expensive. The strategy was built to change that, with the website and search visibility adding further ways to reach customers alongside the advertising.
ProspX.ai’s responsibility
The company’s paid advertising strategy and its SEO, together with a rebuilt website, coordinated as one effort and optimized continually against the evidence coming back.
What the advertising produced
That came from targeting and search terms refined against which inquiries turned into customers rather than against raw contact volume, with the pages behind the ads improved to match.
Why the rest matters
A site built to convert and search visibility the company owns are further ways to attract qualified prospects, so paid advertising does the work it is best suited to rather than carrying all of it.
Result
The inquiries were well matched to the services the company sells, and converted strongly. The company expanded its staffing and opened a second location.