THE TEAM BEHIND THE WORK
Business understanding. Experienced leadership. Practical delivery.
Experienced leadership stays involved from strategy through delivery. We have taken responsibility for marketing in legal, automotive, hospitality, insurance, healthcare, retail, real estate and home services, learning each business first and delivering against its goals rather than applying a template from the last one.
The people responsible for your work.
Our team combines research, creative, media and technical expertise, with Stephen and Zia coordinating delivery around each client’s priorities. You have direct access to the people responsible for the work, with continuity from the first conversation through implementation.
Stephen Newman
Founder & CEO
Stephen helps businesses understand what motivates their customers and turn that insight into practical growth decisions. His experience spans audience research, positioning and digital marketing across legal, insurance, hospitality and other industries. At ProspX.ai, he leads client strategy and research, bringing a broader business perspective to the campaigns, content and technology the team delivers.
Zia Saeed
Senior Growth Consultant
Zia brings agency leadership and experience building multidisciplinary marketing teams to ProspX.ai’s client engagements. He leads growth strategy and performance marketing, coordinating advertising, search, landing pages and measurement around each client’s acquisition goals. His focus is practical: improve inquiry quality, make better use of budget and turn performance evidence into clear next steps.
Deep understanding. Broader perspective.
We have repeatedly helped businesses work through challenges across different industries, including legal, automotive, hospitality, insurance, healthcare, biotech, retail and home services, among others. The sectors we show are examples rather than boundaries. The process begins with learning the client’s market, business and audience, then identifying what needs to change and delivering the work.
Some of that understanding we funded ourselves. We have run original studies into how people acquire a vehicle, what shapes electric-vehicle decisions, what hotel guests want from a personalized stay, what job seekers wanted as the Great Resignation began, and how people choose a personal injury firm. Each one was designed to answer a business question, not to sit on a shelf.
Stephen is named in the American Hotel & Lodging Association’s HTNG Global Technology 100 (T100), the association’s listing of hospitality technology leaders.
That is what the broader perspective amounts to in practice: we bring relevant knowledge from your industry together with evidence gathered elsewhere, adapted to your customers and goals rather than relying on category convention.
Clear priorities. Direct communication. Evidence that informs the next step.
You should understand what we recommend, why it matters and how the work is progressing. We agree on priorities, coordinate the specialists involved and use what we learn to guide improvements.